CREATIVE DEVELOPMENT & STRATEGY
ON TELEVISION, ONLINE & ON MOBILE
PROjekt was tasked to develop a comparative set of TV ads for Betdaq to compete with the market leader Betfair.
The challenge was to demonstrate that, as well as offering better value on virtually all fixtures than the high street and online bookies, Betdaq also offered better value on more races/games than it’s Betting Exchange competitor Betfair.
The result was a suite of individual TV ads and sponsorship stings under the title, Betdaq. Value You can Bet On.
They were executed across Horse Racing, Golf, Soccer, Rugby and American Football. The voice-over was provided by James Nesbbit, music was composed by John Walshe with Animation & Production by Screen Scene Dublin.