John Dunford | Daisy Entertainment

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“As a representative of Daisy Entertainment, I had the great and unique privilege of working with Shane Whelan on the Bulmers Galway Girl television and radio campaign in 2008 and then subsequently bringing to life his vision for the Magners Irish Sessions gigs in the UK and Lanzarote during 2009. I stress unique, because often when you combine artiste and premium brands there can be massive difficulties. I represented the artiste and Shane the brand. What was unique about Shane was his ability to always see the big picture. Great creative imagination combined with a fierce loyalty to the brand but also a clear vision and sensitivity to the part of the artiste at all times. This made dealings very easy as well as exciting. Looking forward to our next venture, Shane!”